环塔里木盆地非物质文化遗产旅游吸引力分析

Analysis on Tourism Attraction of Intangible Cultural Heritage Surround Tarim Basin

随着我国经济的发展,旅游业已进入大众化阶段,现代旅游已从单纯的观光旅游逐步发展为深层次的休闲旅游,文化旅游已成为一种时尚,因此提升环塔里木盆地非物质文化旅游的吸引力显得尤为重要。旅游本身是旅游资源、旅游服务、旅游者相互作用的结果,只有旅游吸引力满足旅游者的需求,才能给游客留下深刻印象,增加游客量。以旅游者感知理论与推拉理论为基础,通过对环塔里木盆地非遗旅游吸引力的旅游者进行问卷的抽样调查,建立吸引力分析模型进行定量分析研究,探寻非遗旅游吸引力的主要着眼点,为环塔里木盆地非遗旅游吸引力的提高提出针对性策略,以期能对环塔里木盆地非遗旅游的发展有所帮助。

With the development of our national economy, the tourism industry entered into the stage of popularization, modem tourism was grown from simple sightseeing for the progressive development of deep - seated leisure tourism, cultural tourism became a fashion, then enhanced the Tarim Basin non material cultural tourism attraction was very important. Tourism was the interaction of tourism resources, tourism services, tourism development results, only the tourism resources to meet the needs of tourists, could be impressed tourists, thereby increasing the amount of tourists. In this paper, tourist perception theory and pushpull theory as the theoretical foundation, through the investigation of Tarim Basin intangible cultural heritage tourism attraction, promoted the Xinjiang intangible cultural heritage tourism attraction strategy, hoped to be able to help the development of Tarim Basin intangible cultural heritage tourism.