智慧旅游的营销策略探究——以历史文化名城寿县为例

New tourism marketing strategy in wisdom era

在智慧旅游的时代背景下,传统营销策略不足以满足现代市场的需求,尤其对于古老的历史文化名城与现代新兴科技的融合,实现智慧旅游营销,成为一个研究的焦点。拟以历史文化名城寿县为例,探讨智慧旅游营销系统的建立,及促进古城寿县旅游业发展的营销新策略。

Under the background of the age of wisdom tourism, the traditional marketing strategies have serious deficiencies. For the ancient historical and cultural city, how to be integrated with modem new technology and realize the wisdom tourism marketing have become a research focus. Taking the historical and cultural county Shouxian as an example, this paper tries to establish a marketing system for wisdom tourism and discusses the new marketing strategy to promote the level of tourism development.