中国—东盟文化传播视阈下北部湾经济区海洋文化产业创新研究

On the Innovation of Marine Culture Industry in the Beibu Gulf Economic Zone——from the Perspective of China-ASEAN Culture Communication

北部湾以海上丝绸之路始发港——合浦古港为起点造就了举世瞩目的海洋文化,在中国古代产业文明向东南亚等海外地区传播的过程中起着重要的载体作用。北部湾经济区海洋文化历史悠久、内涵丰富,为重启海上丝绸之路提供了优质产业资源。当前首要工作是要将海洋文化资源尽快转化为可持续性文化品牌、实施较有市场前景的文化项目、构建现代化海洋文化产业体系,从而开拓出中国面向东盟进行文化建设和传播进程中更具影响力和话语权的区域文化产品。

The ancient port Hepu,the starting point of the Marine Silk Road from the Beibu Gulf,has created a striking marine culture in the world,and has functioned as a carrier of ancient Chinese industrial civilization during the communication with the Southeastern Asian nations and other overseas areas. Blessed with a long history and rich cultural connotations,the marine culture of the Beibu Gulf Economic Zone has high-quality industrial resources to restart the Marine Silk Road. However,the top priority is to render the marine culture resources as soon as possible into sustainable cultural brands,to implement projects with great market prospects and construct a modern industry system of the marine culture. By these measures we aim to develop our own cultural products with greater influence and more powerful speech right during the process of Sino- ASEAN cultural construction and communication.