摘要
基于技术接受模型构建了移动新闻客户端用户采纳影响因素概念模型,以中国主流移动新闻客户端用户为研究样本,通过结构方程模型进行假设检验。研究结果支持研究假设,并且验证了模型的有效性。最后通过得出的结论提出移动新闻客户端的运营建议,为中国移动新闻客户端的发展提供参考。
A conceptual model of the influencing factors of user acceptance based on mobile news client is constructed by using technology acceptance model. The users of the mainstream mo- bile news client in China are chosen as research samples, and the hypotheses are tested through structural equation model. The research results well support research hypotheses, and the effec- tiveness of the model is tested. Based on the conclusions, suggestions on the operation of mobile news client are proposed to provide strong support for the development of mobile news client in China.
出处
《云南财经大学学报》
CSSCI
北大核心
2015年第4期147-151,共5页
Journal of Yunnan University of Finance and Economics
关键词
移动新闻客户端
技术接受模型
用户采纳
Mobile News Client
Technology Acceptance Model
User Acceptance
