农村居民平均旅游消费倾向的影响因素分析

Empirical Analysis on Relation between the Income and the Average Tourist Consumption of Rural Residents

农村居民旅游消费的增加是扩大内需、统筹城乡发展的重要途径,有助于促进旅游业的可持续发展。以2002-2012年相关数据为样本,深入考察了农村居民收入、收入差距、传统消费习惯、示范效应等影响农村居民旅游消费倾向的相关因素,通过构建多元回归模型分析农村居民收入与平均旅游消费倾向的相关关系和因果关系。结果表明,农村居民收入、传统消费习惯、示范效应与农村居民旅游消费呈显著正相关;而农村居民的收入差距与其旅游消费呈负相关。

To enhance the tourism consumption of rural residents is an important way to expand domestic demand and to balance urban and rural development, which is also helpful to promote the sustainable development of tourism. Based on the related data from 2002 to 2012, the in-depth study and analysis were focused on the following elements that may influence tourism consumption tendency, such as rural residents income, income gap, traditional consuming habits anddemonstrationef- fect.. The relationship between income and average propensity of tourism consumption was studied by building the Model of Multiple Regression. The result showed that income, traditional consumption habits, the demonstration effect were obviously positive to tourism consumption, while the income gap was negative.