质量创新中制造型企业与顾客的进化博弈分析

Analysis of Evolutionary Game between Manufacturing Enterprises and Customers in Quality Innovation

由于技术创新和管理创新的目的最终要体现在提高质量、增加效益之上,所以质量创新必定是制造型企业创新的核心内容。采用学习进度较慢成员组成的大群体随机配对的反复博弈,对包括制造型企业之间对称博弈、制造型企业与顾客之间非对称博弈的"复制动态"机制进行模拟,深入探讨影响制造型企业质量创新的主要因素,并在此基础上提出促进制造型企业质量创新的管理启示及对策建议。

Since the goal of technical innovation and administration innovation is eventually embodied in quality improvement and profit increases,quality innovation is sure to be the core content of manufacturing enterprises ’ innovation.Through repeated games of large groups randomly matched by those whose learning process is slower,the paper aims to simulate the replication dynamic mechanism including symmetric game among manufacturing enterprises,asymmetric game between manufacturing enterprises and customers,thoroughly explores and discusses the main factors influencing the manufacturing enterprises’ quality innovation,based on which,it puts forward some inspirations on management as well as countermeasures and suggestions to promote manufacturing enterprises’ quality innovation.