微博意见领袖的网络媒介权力之量化解读及特征研究——基于社会网络分析的视角

A Quantitative Interpretation and Characteristics Study of Microblog Opinion Leader's Network Media Power——A Perspective of Social Network Analysis

以2015年4月4日网络曝光的南京虐童案作为分析案例,采用社会网络分析的方法解读微博意见领袖之网络媒介权力的生成路线,并对其特征做了深入分析。研究发现:微博意见领袖社会资本的拥有是网络媒介权力形成的基础,不同参与主体之间的深度互动构成了网络媒介权力生成的源头;参与对话的不同主体在网络关系中所发挥的作用、所处的位置、所拥有资源的多少产生了不同的力量对比格局;网络媒介权力推动了市场、政府和社会权力的重新分配和交割,促进了公民权力的兴起;网络媒体权力拥有媒介权力的一般特性,同时在新媒体时代下也体现出互动性、主体能动性、不稳定性、依附性等新特点。

Based on the case of Nanjing child abuse, by using social network analysis method, the paper analyzes the network media power generation line of microblog opinion leaders and conducts an in-depth analysis of its characteristics. It is found that the social capital of mi- croblog opinion leaders is the forming foundation of the network media power. The deep interaction between the different players consti- tutes the source of network media power. The roles, the position, and the resources of the participants in the interaction of different subjects in network relations have effect on the power distribution pattern. Network media power promotes the reallocation and settlement of the powers of market,government and society ,encourages the rise of the citizen＇s power. Network media power has the same general character- istics as that of media power, while under the new media era it presents the interaction,subject initiative,instability ,not mandatory ,depend- ent and other new features.