山西农村消费市场的现状分析及发展对策

Analysis of Current Situation of Shanxi Rural Consumption Market and Developing Strategies

拉动农村消费需求对促进地方经济持续增长具有重要意义。当前,山西农村消费市场面临着农民收入水平低、社会保障体系不完善、消费环境差以及个人不健康消费观念等问题,这不仅抑制了农村的消费潜力,更对地方经济持续发展的拉力不足。因此,为挖掘农村的消费潜力,实现地方经济健康发展,提出从经济层面上应拓宽农民的收入渠道、从制度层面上应健全农村的社会保障体系、从环境层面上应完善农村的基础设施、从个人层面上应引导农村居民树立正确的消费观。

The paper analyzes current situation of Shanxi rural consumption market as well as its causes： although the living consumption standard is increasing, the whole level is still low; the main cost of living is on food, housing and transportation while only a little on service consumption; the variety and quantity of middle and high class products are increasing, but there is still much room for growth. Main reasons for these phenomena include that farmers＇ income level is relatively low and not stable; robust rural social security system is absent; rural consumption environment is not good and traditional consumption view roots deeply. Several countermeasures are put forward for stimulating rural consumption demands, such as increasing the subsidies of agricultural production, developing the training work for farmers, broadening farmers＇ income channels, establishing robust social security system, improving rural infrastructure construction, optimizing rural consumption environment and leading rural residents to form correct consumption view.