我国旅游企业承担的文化责任及路径选择

Cultural Responsibilities assumed by Tourist Enterprises in China and their Path Selection

"十八大"报告中指出:"全面建成小康社会,实现中华民族伟大复兴,必须提高国家文化软实力,发挥文化引领风尚、教育人民、服务社会、推动发展的积极作用。"而旅游业作为文化的重要载体,对文化传承与发展起着重大的作用。通过对文化责任及旅游业文化责任的内涵的考察,分析其文化定位,提出旅游业文化责任承担的主要内容,并提出其承担文化责任的具体路径。

＂18th Party Congress of China ＂ reported： ＂the construction of well-off society, Bring about a great rejuvenation of the Chinese nation, we must enhance the national cultural soft power, play a constructive role in culture to eagerly anticipate the fashion, educating people, social services, promote the development of society.＂ Tourism as an important carrier of culture, phys an important role in cultural inheritance and development. In this paper, through the study of connotation of culture and tourism culture of responsibility, analyzes its cultural orientation, puts forward the main content of cultural tourism industry to assume responsibility, provide guidance for practice.