继承传统经营特色 实施名牌经营战略——胡玉美酿造食品有限公司调查报告

Inherit Traditional Business Operations and Implement Famous Brand Business Strategy

继承传统经营特色,实施名牌经营战略是胡玉美酿造食品有限公司获得成功的关键所在。“胡玉美”人秉承和发展“百年酱王”创民族名牌的经营理念。实施名牌战略,把握和拓展科技创新的经营方向,开展科技创新和严格的质量管理,狠抓市场营销,使“胡玉美”发展成为综合型、机械化生产、集约化经营的现代企业,提出了企业进一步实施名牌优势走专业化经营、大市场营销、创一流企业形象的发展思路。

To inherit traditional business operation and implement famous brand business strategy is the key to success for Hu Yu-mei Brew Food Company. This paper mainly sum up these experiences, including inheriting and developing management thought of "Centennial Brands", applying scientific and technology innovation and strict quality control, paying attention to marketing and carrying out famous brand business strategy, etc.. Furthermore, the paper suggests some countermeasures for taking the advantage of famous brand products and creating triumph forever.