“211工程”高校图书馆微信平台应用与现状分析

An Analysis of Application and Current Situation of We Chat about the Project 211 University Libraries

微信是移动服务的重要平台,高校图书馆纷纷将图书馆微信服务纳入其移动信息服务模式中。文章主要通过全国114所"211工程"高校图书馆微信调查,分别对图书馆微信的开展状况、微信开展服务内容和方式、微信营销与宣传进行分析,并对高校图书馆微信建设提出了建设对策。

WeChat is an important platform of mobile service, University libraries have plugged the library WeChat service into their mobile service models. The paper mainly analyzed the development situation of library WeChat, service contents and modes of WeChat, marketing and promotion of WeChat through making systematic research for 114 university libraries. Furthermore, some countermeasures of university library WeChat were suggested.