摘要
文章通过覆盖度、活跃度、交互度三个方面考量,甄选了16项指标用以评价微博影响力,建立了图书馆微博影响力的评价指标体系。同时以新浪微博为例,运用层次分析法、德尔菲法在专家群体决策的基础上赋予了各项指标的权重,建立了图书馆微博影响力的评价公式。采集了30所985高校图书馆官方微博的相关数据,结合定性与定量的方法对图书馆微博影响力进行了实证,得出其影响力排名并进行分析,为高校图书馆微博建设提供参考。
Through coverage, activity, interaction degree of consideration, the article selected 16 indicators to eva^uate the influence of microblog, and established an evaluation index system of the influence of the library microblog. At the same time, taking Sina microblog as an example, using the analytic hierarchy process （AHP）, Delphi method, it give the weight of each index based on the expert group decision, and established the evaluation formula of the influence of the library microblog. According to the related data from official microblogs of 30 Project 985 university liraries and the test of the influence of the library microblog based on the combination of qualitative and quantitative methods, it is concluded that the influence ranking and analysis, aiming at providing reference for the construction of the university library microblog.
出处
《图书馆学研究》
CSSCI
2015年第15期24-33,共10页
Research on Library Science
基金
河南省软科学研究项目"云计算环境下的数字资源整合与服务模式研究"(项目编号:132400410558)的研究成果之一
