烟花节事旅游的居民参与度、感知与支持度影响关系研究

Research on Influence Relationship of Resident Participation,Perception and Support to Urban Fireworks Festival Tourism

通过构建居民参与度、感知和支持度3个变量为一体的城市烟花节事旅游影响关系模型,以长沙橘子洲烟花晚会为例,应用问卷调查法、相关分析法和回归分析法探究城市烟花旅游的影响关系,研究发现:居民成本感知与支持度之间呈现微弱的负相关关系,居民参与度与成本感知之间存在微弱的正相关关系,这与已有研究结论不同;居民参与度和收益感知对居民支持度有显著的正面影响,成本感知对居民支持度有显著的负面影响;三个变量对居民支持度的影响程度由强到弱依次为收益感知、成本感知和参与度,这对城市烟花旅游管理具有重要启示。

This paper constructs the three variables influence relationship model of urban fireworks festival tourism, resident par- ticipation, perception and support, taking Changsha Orange Island fireworks show for example, and uses application questionnaire, correlation analysis and regression analysis to explored it. The results show that： there is a weak negative correlation between perceived cost and support of residents, while weak positive correlation with participation, which is different from others; residents＇ participation and perceived benefits had direct positive impact on support degree, while perceived costs did the opposite way; the degree of impact on the residents support from strong to weak was perceived benefits, perceived cost and participation, which has important implications on urban fireworks tourism management.