美学经济与发展创意农业旅游的美学策略研究

An Aesthetic Strategy Research on Aesthetic Economy and the Development of Creative Agricultural Tourism

创意农业旅游是美学经济的一种表现和产业现象。创意农业旅游属于创意产业,而创意产业和美学经济又存在交叉共生的关系。美学经济的相关理论对创意农业旅游的发展具有直接而重要的指导作用。借助科技手段与休闲理念,着力发展创意农业旅游,可以形成具有典型意义的创意农业旅游产品。发展创意农业旅游的美学策略包括美学原理、美学行销、美学创意、美学设计、美学服务、美学体验与美学认同等。发展创意农业旅游容易出现的问题是认识不够深入到位、产业特性不够突出、理论研究落后等。

Agricultural tourism is a manifestation of the creative economy and the industrial aesthetic phenomenon, which belongs to the creative industries, but there is a cross symbiotic relationship between creative industries and economic aesthetics. Aesthetic theo-ry has a direct and important role in guiding economic development of the creative agri-tourism. With the help of technological means and leisure concept, developing innovative agri-tourism can form typical products of creative agriculture tourism. Agricultural tourism development of creative aesthetic strategies includes esthetic principles, marketing aesthetics, aesthetic creativity, aesthetic design, aes-thetic services, aesthetic experience and aesthetic recognition, etc; the problems arise; lack of deep understanding, prominent industry features, backward research and theory.