合作社农宅对接创新发展的对策分析

Countermeasures Analysis on the Innovation and Development of Cooperative's Farmer- Citizen Direct Purchase Mode

"农宅对接"是农户与市民端对端的直接交易方式,能有效保证产品质量,实现生产者与消费者的双赢。目前还存在消费者接受程度低,规模小、成本高,配送环节薄弱等制约因素。应通过强化政策扶持、加大市场开拓力度、提升合作社对接能力、加强流通人才培养等措施促进"农宅对接"模式的发展。

The mode of farmer-citizen direct purchase is the direct way to trade between the two endpoints of farmer and citizen,which can effectively guarantee the quality of the agricultural products and achieve a win-win situation between producer and customer.At present, concerning the farmer -citizen direct purchase mode, there exist such constraints as low accepting degree of consumer,small scale and high cost,and weak distribution.Hence,it is proposed to promote the development of the farmer -citizen direct purchase mode by increasing policy support, improving the market exploitation degree, enhancing cooperative＇s docking ability,and strengthening talents cultivating of marketing and circulation.