互联网时代生鲜农产品线上线下融合研究

Research on the Integration of Fresh Agricultural Products Online and Offline in the Internet Era

互联网的发展,生鲜农产品销售开始出现新模式。文中研究了生鲜农产品线下的农贸市场、农副产品批发市场、大型超市、生鲜超市四种模式和线上的电商平台、垂直电商、综合电商三种模式。分析了两者融合的必要性,认为可以从源头共同采购、共用物流系统、最后一公里合作三个方面进行融合。

On the development of the Internet,fresh agricultural products began to appear new models.The four modes of fresh agricultural product under line which are farm product market,agricultural and sideline products wholesale markets,large supermarkets and fresh agricultural products,and the three modes of fresh agricultural product online,which are online business platform,vertical electric business,integrated business,are studied.The necessity of the integration of the two is analyzed.It is believed that it can be integrated with the three aspects of the source purchase,the logistics system and the last mile cooperation.