创业心智、战略创业与业务演化

Entrepreneurial mindset,strategic entrepreneurship and bussiness portfolio evolution

文章从战略创业的定义出发,提出既有业务优势确立和新兴业务进入是其两个基本维度,然后通过一家中国民营企业(万达集团)的纵向案例研究,建构起战略创业的过程模型。研究发现,新兴经济背景下,战略创业是企业家在特定环境约束下的一种战略选择行为。在"自上而下"的战略创业过程中,企业家的创业心智是战略创业的源动力。企业通过产品创新和资源先占等隔绝机制,确保新业务领域的先动优势,并推动业务组合演化。优势搜寻与机会搜寻呈现出"前后相继、此伏彼起"的形态,这使得企业有能力平衡两者对资源的需求。

Building on the definition of strategic entrepreneurship, this paper proposes that strategic entrepreneurship involves two di- mensions-obtaining advantages in existing businesses and entering into new businesses. Afterwards, this paper builds a strategic en- trepreneurship process model by investigating a Chinese privately - owned company （ the Wanda Group） through a longitudinal case study. The results show that in emerging economies, the strategic entrepreneurship is a strategic choice by entrepreneurs under environ- mental constraints. In the ＇ top - down＇ strategic entrepreneurship, entrepreneurs play pivotal roles with their entrepreneurial mind- sets, which are the driving forces of strategic entrepreneurship. Firms ensure first - mover advantages of new business through the prod- uct innovation and resource preemption. Strategic entrepreneurship in emerging economies is a process involves successive ＇ advantages seeking＇ and ＇ opportunities seeking＇ , which enables firms to balance the resource demands from both activities.