“为农民而设计”问题探讨

Discussion on "design for the farmers"

家电下乡产品的设计无视农民需求会带来诸多问题。家电下乡产品只有从根本上适应农民的生活环境、生活方式、文化传统、消费期望等状况,才有可能重新获得市场认可,即应"为农民而设计":一些功能的增或减、外观中看与功能好用、便于农民识别与操作以及针对不同地区环境作适当调整。

This paper describes many problems caused by ignoring the farmers＇needs in design of household electrical appliances, hold- ing the view that household electrical appliances are likely to gain market recognition only by fundamentally adapting to the living environment, way of life, cultural tradition, consumer expectations and other factors, , that is, design for farmers. Therefore, increase or decrease of function, beautiful appearance and practical products, easy identification and operation, and adjustments according to different regional environment should be taken into consideration.