数据驱动的图书馆阅读推广机制探讨

On Data- driven Library Reading Promotion Mechanism

云计算和大数据的兴起并迅速发展,进一步强化了基于网络平台的阅读推广服务。文章针对当前阅读推广所处环境和难点,探究利用大数据来驾驭读者阅读兴趣,从而构建数据驱动阅读推广策划、活动和评估等整个环节的的机制保障,促进全民阅读在网络空间深入发展。

The rise and rapid development of cloud computing and big data further strengthen the reading promotion service based on network platform. For the current present environment and difficulty of reading promotion, this article explores to control the readers interest by big data, thus can build data - driven mechanism guarantee of reading promotion links including planning, activities and evaluation etc, to promote in - depth development of national reading in cyberspace.