期刊文献+

响应低碳经济的酒店绿色营销绩效评价与绿色营销路径 被引量:1

Performance Assessment and Green Marketing Approaches
下载PDF
导出
摘要 建立科学的绿色营销绩效评价体系与绿色营销体系,可以促进我国酒店业的可持续发展。根据现代酒店环境发展的要求,响应低碳经济,建立了包括酒店绩效、社会绩效与生态环境绩效在内的酒店绿色营销绩效评价三大指标体系及其评价模型;提出包括完善政府绿色政策、实施绿色管理、构建绿色营销组合以及培育绿色营销理念等系列酒店绿色营销策略。 To set up an efficient performance assessment system for green marketing and a green marketing system will facilitate the sustainable development of China's hotel businesses. To meet the development demand of modern hotels and the environment in responding to low carbon economic growth, the study proposes three indicator systems and respective assessment patterns including hotel performance,community performance and environmental performance. It also puts forward green hotel marketing strategies, namely green policies, green management, green marketing portfolio, and publicity of green marketing philosophy.
作者 文红
机构地区 怀化学院人事处
出处 《商业经济》 2015年第7期89-91,共3页 Business & Economy
关键词 低碳经济 酒店绿色营销 绩效评价 营销策略 low carbon economy,green marketing for hotels,performance assessment,marketing strategy
  • 相关文献

参考文献3

二级参考文献13

  • 1DTI(Department of Trade and Industry). U K Energy White Paper: Our Energy Future-creating a Low Carbon Economy[ R ]. London, TSO (The Stationery Office) , 2003.
  • 2United Nations. Kyoto Protocol to the United Nations Framework Convention on Climate Change [ EB/OL ]. Http ://unfccc. int/resource/docs/convkp/kpeng, html. 2009-08-30.
  • 3World Tourist Organization ( WTO ). What Tourism Managers Need to Know: A Practical Guide to the Development and Use of Indicators of Sustainable Tourism [ R ]. Madrid : 1996. 20 - 45.
  • 4Boo E. The Ecotourism Boom: Planning for Development and Management[ R]. Washington :1992. 11 - 16.
  • 5UNWTO, and UNEP (prepared by Scott D, Amelung B, Becken S, Ceron J P, Dubois G, Gossling S, Peeters P and Simpson M C ) . Climate Change and Tourism: Responding to Global Challenges[ R]. Madrid:2008.
  • 6IPCC. Summary for Policymakers of Climate 2007: The Physical Science Basis. Contribution of Working Group 1 to the Fourth Assessment Report of the lntergovernmental Panel on Climate Change [ R ]. Cambridge:2007.
  • 7UNEP, University of Oxford, UNWTO, and WMO ( prepared by Simpson M C, Gessling S, Scott D, Hall C M, and Gladin E). Climate Change Adaptation and Mitigation in the Tourism Sector: Frameworks, Tools and Practices [ M ]. Oxford : Oxford University Press, 2008.10 - 19; 78 -93.
  • 8唐承财.生态景区减少碳足迹的措施[N]中国旅游报,2012.
  • 9黑海.冰雪旅游"热”发展的"冷”思考[N]黑龙江日报,2010.
  • 10郭胜.简论低碳旅游的实现路径[N]光明日报,2010.

共引文献461

同被引文献1

引证文献1

二级引证文献5

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部