基于超市竞争下的农贸市场改革

Farmers markets reform based supermarket competition

进入21世纪,随着中国经济的不断发展,城乡居民收入增加,消费者生活质量的不断提高及其生活方式的转变,农产品消费模式开始发生变化,原有农贸市场的简单买卖模式已不能满足消费者的需求。此外,超市的出现和发展严重冲击着农贸市场现有的格局。文章通过对传统农产品的流通模式以及超市的发展对农贸市场的主要影响因素进行分析,进而对原有的农贸市场进行深化改革,提高农贸市场在当前环境的竞争力。

After it comes to the twenty-first century, the consumption patterns of agricultural products begin to change with the rapid development of China＇s economy, the increase of income of urban and rural residents, the improvement of the quality of people＇s life and the change of their lifestyle; therefore, the simple trade mode of original farmer＇s market cannot meet the consumer＇s demand. Meanwhile, the emergence and development of supermarket leads a serious impact on the existing pattern of farmer＇s market. On the basis of the analysis of the traditional circulation mode of agricultural products as well as the main factors which influence the farmer＇s market because of the fast development of supermarket, this paper explores the effective approaches to deepen the reform of the original farmer＇s market, and to improve its competitiveness in the era.