高职院校市场营销专业信息化课堂教学的应用与研究

Application and Research of Information Classroom Teaching for Marketing Majors in Higher Vocational Colleges

随着科学技术的不断发展和进步,使得网络信息技术也得到了迅猛的发展,尤其是像市场营销这样的课程,具有很强的实践性和操作性,对于培养专业型人才的高职院校更应该针对这一特征,加强对以往低效率的市场营销传统教学模式的转变,尝试建立和完善信息化教学,有利于促进高职院校的市场营销专业学生的职业发展,激发学生的可持续学习,以此才能更好地帮助学生提升自身职业能力和综合素质。

With the development of science and technology as well as the progress of information technology,the network has also gained a rapid development,especially the courses in marketing,has very strong practicability and maneuverability.The professional training in higher vocational colleges talents should be aimed at the characteristics of low efficiency,strengthen the marketing of traditional teaching mode,try to establish and improve the information technology teaching,help to promote the development of higher vocational college students majoring in marketing majors in order to better help students improve their oc-cupation ability and comprehensive quality.