基于感性工学的产品材质意象研究

Image research of product material based on kansei engineering

产品材质的感性意象是用户借助意象形容词对材质的表示。准确把握用户对产品的材质意象可帮助设计师把握用户心理,设计出具有更好使用体验的产品。以手表带设计为例,通过对其材质的调查分析,以感性工学为理论依据,建立样本空间和语义空间,运用层次分析与模糊评价相结合的方法,构建材质意象决策模型,量化用户对材质的感性认知并对模型求解。通过验证,该方法实用、有效,为产品设计中材质选择提供有效方法。

Perceptual image of product material is used to denote the material using image adjectives. In order to provide better user experience, it is necessary to accurately grasp user＇s material perceptual image which helps designer to insight user psychology. Using watch strap design as an example, according to investigation of material and principles of kansei engineering, the sample space and semantic space were set up. Also material image decision-making model was established by combining AHP with fuzzy evaluation, so that the perceptual cognition to material was quantified and solution can be obtained. Through verification, this method is practical and effective for selecting the material during product design.