驰名商标反淡化构成要件的分析与检讨——以欧美相关理论为借鉴

Analysis and Review of Anti-dilution Elements of Well-known Trademark

驰名商标反淡化保护问题是商标法中的核心问题。反淡化究竟是否需要"商标近似"、是否需要以"间接混淆"为前提以及反淡化的标准究竟是"实际的淡化"还是"淡化的可能",是驰名商标反淡化保护中颇具争议的难点问题。从法理上清晰地剖析前述问题,并对美国、欧盟相关理论进行批判地借鉴与运用,不但有助于澄清错误观念,还有利于丰富相关的司法理论,为《商标法》的再修改提供理论支撑和学理支持。

The anti-dilution of well-known trademark is a key issue of trademark law. There are several difficulties such as the necessity of approximation and indirect confusion as premise, and the uncertainty on criterion of ＂actual dilution＂ or ＂likelihood of dilution＂, which are controversial. This article tries to analyze such issues and references and applies relevant theories of USA and Europe, which contributes to clarify misconceptions, rich relevant judicial theory and provide theoretical support for the amendment of Trademark Law.