宗教对黑井旅游文化的影响刍议

The Impact of Religions on Tourism Culture in the Ancient Town of Heijing

通过文献查证及田野调查,探讨了宗教对黑井旅游文化的影响。结果表明:多样的宗教类型及多元的宗教遗存对黑井旅游文化的物质层面、制度层面及精神层面产生了较大的影响,这种影响可经由"物化刺激——制度及行为强化——意识传承"途径体现出来。黑井文化旅游的发展应注重包括盐文化与宗教文化在内的多元文化的发掘利用,具体可在特色宣传、品牌塑造、内涵讲解、线路体验及观念融合方面突出宗教的旅游文化作用。

With the methods of document investigated and field surveyed, the impacts of religions on tourism culture in the Heijing ancient town was studied. The results showed that various religions and abundant remains of religion had made great influence on material level, institutional level and spiritual level. These influences were embedded by the way of objectification stimulated, institution and behavior strengthened, consciousness inherited. The development of Heijing culture tourism should pay attention to the exploitation and utilization of multi - culture including salt culture and religion culture, which can play outstanding role of tourism industry of Heijing ancient town by the way of characteristics promotion, brand building, connotation explanation, line experience, conception amalgamation and so on.