基于O2O平台的汽车行业网络营销模式构建与应用

在信息化时代的今天,网络营销已经成为汽车行业一种主要的营销模式。特别是近几年,汽车电子商务平台层出不穷,许多汽车企业为了寻找新出路推出了O2O这种新型网络营销模式。本文介绍国内外汽车行业网络营销的现状,着重分析当前我国汽车行业网络营销存在的问题,在此基础上,结合汽车市场潜在消费者对O2O模式的需求情况,构建基于O2O平台的汽车行业网络营销模式。为了保证O2O模式在汽车市场的顺利推进和运行,文中提出几点针对性的对策建议。

In today＇s information age, e-marketing has become a main mode of marketing for the automobile industry. Especially, in recent years, automobile electronic commercial platform emerges endlessly, and many automobile enterprises introduced O2O, a new e-marketing mode, in order to find new ways. This paper analyzes the present situation of automobile industry e-marketing at home and abroad and emphasizes the problems existing in the automobile industry e-marketing in China. On this basis, combined with the demand of O2O mode for potential customers, this paper constructs the O2O e-commerce platform for automobile industry. At the same time, aimed to ensure smooth promotion and operation of the O2O mode in the automobile market, we put forward some targeted suggestions.