武汉报纸新闻标题中方言词语的选用及选用策略

Selection and Selective Strategy for Dialect Words in the Headlines of Wuhan Newspaper

新闻标题是新闻的重要组成部分,地方性报纸非常重视标题,并将方言词语引入新闻标题,以达到一定的语用效果。通过对《楚天都市报》《楚天金报》《武汉晨报》与《武汉晚报》四种武汉地方性报纸三个月的新闻标题的考察,发现方言词语进入新闻标题比较常见,且多出现于与老百姓生活密切相关的栏目之中。此外,出现于新闻标题中的方言词语以名词、动词、形容词与副词四种词类居多,数量超过整个方言词语的90%。新闻标题选用方言词语具有三种具体的策略:受众驱动、栏目驱动与语言驱动。

News headlines play an important part in the newspaper, so the local newspaper attaches great importance to them, and dialect words are often applied by the local newspaper to the titles in order to receive pragmatic effects. Through investigating of the four kinds of local newspaper （Chutian Metropolis Daily, Chutian Golden Newspaper, Wuhan Morning Post and Wuhan Evening News） headlines within three months, we find it is very com- mon that the dialect words are used in news headlines, and often appear in the columns closely related to ordinary life. Additionally, nouns, verbs, adjectives and adverbs are the four kinds of dialect words found in the news titles which are more than 90% of the entire dialect words. There are three strategies of choosing dialect words： audience strategy, column strategy and language strategy.