新媒体冲击下纸媒的改革路径与发展趋势

The Path of Reform and Development Trend of Paper Media Under the Impact of New Media

新媒体对纸媒所造成的冲击使得纸媒的发展举步维艰,这其中既有外部环境因素,但更重要的是纸媒自身的原因所造成的。随着网络时代的发展,人们普遍认为纸媒将要经过一个剧烈的阵痛期,而融合传统纸媒和网络新媒体的跨媒体平台的建立也是势在必行。纸媒的未来发展可以通过建立一个从线下发展到线上再回归到线下这样的一种良性循环模式,并且通过纸媒内部力量整合和改革原先的管理和运营模式来实现。

The impact of the new media makes it more difficult to the paper media development, in which there are external environmental factors, but more important is the cause of the paper itself. With the development of the internet era, on one hand, people generally think that the media will have to go through a severe pains period, the establishment of cross media platform ;on the other hand, the inte- gration of new media and traditional media network is also imperative. Future development of the paper media can be established through a virtuous cycle mode from the line to line back to the line to achieve successes through the internal force of media integration and the reform of management and operation mode of the original.