论湖南碑刻文化旅游资源的优化升级

Optimizing and Upgrading Resources of Inscription-Featured Cultural Tourism in Hunan Province

为应对文化旅游发展之势,旅游业不能只重视经济效益而轻视社会效益。目前湖南碑刻文化旅游资源的开发和利用存在认识不足、策划不力、研究不深、开发不够和服务欠周等问题。优化并提升碑刻文化旅游资源,应深入挖掘碑刻文化的思想内涵,研究其与社会主义核心价值观之间的历史传承关系,充分利用景区碑刻文化对游客进行社会主义核心价值观教育,促进精神文明建设,大胆开拓,提升内涵,加强宣传和服务,以增强湖南旅游业的实力和竞争力。

To improve the development of cultural tourism, one should give enough attention to both economic and social ben- efits. Several problems have been identified in the development and exploitation of the resources of inscription-featured cultural tourism in Hunan Province： low awareness, ineffective planning, unthorough research, insufficient development, and unsatisfacto- ry service. The inscription-featured cultural tourism can he optimized and promoted by digging into the connotation of the inscrip- tions and studying how they relate to the core values of socialism in historical contexts. Socialist spiritual civilization can be facili- tated by inculcating the core values of socialism in tourists with a full exploitation of the inscription cuhure in scenic regions. With the help of vigorous commercial promotion and good service, the strength and competence of Hunan tourism industry will be greatly improved.