供需感知视角下的旅游公共服务体系整合开发探析——以长沙市为例

Exploration of Integrated Development of Tourist Public Service System From the Perspective of Supply and Demand——Case Study on Changsha City

传统规模化的旅游模式及旅游产品供给,远远不能满足当今旅游者及散客对于追求个性化的需求。随着科技及交通的发展,越来越多的旅游者倾向于选择更具个性化的自助出游方式。面对散客数量的日渐增多及信息化的发展,城市旅游公共服务还存在基础设施不完善、运营机制有待优化等问题。以长沙市为例,从供需感知的视角,对旅游服务体系的整合开发进行调研,结果发现,要促进城市旅游公共服务体系的发展,应从优化现有城市旅游公共服务体系、完善其过程建设、整合旅游公共服务建设内容、加强旅游公共服务管理工作等方面着手。

The present-day traditional travel patterns and products supply fail to satisfy tourists who are demanding more and more personalized service. Thanks to the development of science and technology tourists now tend to travel independently for more personalized experience. With the increasing number of individual travelers and the development of information technology, urban tourist public service, infrastructure and operating mechanism all need to be optimized. An exploration of the integrated develop- ment of the tourist service system in Changsha City was conducted from the perspective of perception of supply and demand. Ac- cording to the research result, to promote the development of public service system in urban tourist, people should attach impor- tance to the following aspects： optimizing the existing urban tourist public service system, perfecting the construction process, in- tegrating the construction content, and strengthening the management.