社区居民对入境旅游供给感知的差异分析基于不同人口的统计特征

Variance Analysis on Community Residents' Perception of Inbound Tourism Supply

以古城西安为例,基于居民视角,采用因子分析、方差最大化旋转、单因素方差分析定量测度了不同人口统计学特征的居民对入境旅游产业供给的感知差异。结果显示,总体上西安市居民对入境旅游供给的感知倾向于积极,其中公因子"旅游环境"认可度最低,而"旅游吸引物"认可度最高;不同的性别、出生地、年龄、教育程度和居住时间对入境旅游供给感知的不同公因子具有一定的差异,而不同职业的感知差异表现不明显。在定量测度结果的基础上,对西安入境旅游产业供给提出了相应建议。

Taking the ancient city of Xi＇an as an example and through the eyes of residents, this paper used factor analysis, rotation and maximiz- ing deviations and one - way AVOVA to measure the difference of perception of inbound tourism supply. The results showed：（1）Residents＇ perception of inbound tourism supply was tending to be positive, and the acceptance of ＂tourism environment＂ of common factor was the lowest and the accep- tance of ＂tourism attraction＂ was the highest. （2）This paper showed that the residents of different genders, birthplaces, ages, educational levels and length of residence bad different perception of different common factor of inbound tourism supply. （3）According to the results of quantitative measure, this paper put forward some suggestions for the inbound tourism of Xi＇an.