西方传播政治经济学批判实践的新进展及启示

The New Development and Significance of Western Political Economy of Communication

西方传播政治经济学承继马克思主义政治经济学的研究方法,对西方媒体与资本、权力关系的剖析和批判鞭辟入里.其批判的逻辑申蕴含着对我国媒体改革的启示。我国媒体改革可以考虑适当运用市场化的手段追求公益性目的,以"看不见的手"实现"看不见的宣传",从传统的政治宣传走向现代的政治传播,在全面深化改革中助力社会主义新闻事业的发展。

Carrying forward the research method of Marxist economics, the Western Political Economy of Communication analyzes and penetratingly criticizes the relation among Western media, capital and power, which is of some significance for China＇s reform. China should consider using appropriately market-oriented means to serve public-welfare purpose and achieving invisible propaganda by invisible hand in order to change traditionally political propaganda into modern political communication and boost the development of socialist journalism comprehensive by deepening reform.