新常态下大学生网络创业的影响因素——基于广州大学生创业调查的分析

Influencing Factor of Network Entrepreneurship of College Student under New Norm:Analysis Based on Investigation in Entrepreneurship of College Students in Guangzhou

利用广州6所大学进行网络创业的大学生问卷调查数据,系统分析了大学生网络创业的状况和特点,总结了影响大学生网络创业的关键因素。结果显示:大学生网络创业具有经管类专业背景明显、创业带动就业效果明显、以"互联网+"为主要创业模式、以个人经营网店为主要创业形式、多兼职经营网店、创业团队规模小、首笔资金主要来自自筹等特点;筹资和融资、创业优惠政策、创业团队选择、对创业项目的信心、创业培训是影响大学生网络创业的主要因素。最后提出促进大学生网络创业的政策建议。

Using the data from the questionnaire investigation in entrepreneurship of college students in Guangzhou, this paper systematically analyzes the status and characteristics of college students network entrepreneurship, and concludes the key factors affecting network entrepre- neurship of college students. The result shows as follows： the network entrepreneurship of college students is characterized by economies and management background, obvious effect of entrepreneurship promoting employment, Internet＋ as main mode, online store operated by individual as main way, part-time job, small team scale and self-financing; the factor influencing network entrepreneurship of college students are financing, entrepreneurship policy, entrepreneurship team, confidence, training and so on. Finally, it puts forward some policy suggestions for promoting the network entrepreneurship of college students.