网络环境下传统实体书店的转型升级

Transformation and Upgrading of Traditional Physical Bookstores under Network Environment

通过对目前全国出版业现状、实体书店经营现状和电子商务发展现状的分析,依据实体书店所拥有的市场机会,能够取得的技术支撑,以及大众消费习惯改变所带来的机遇,未来实体书店转型升级之路必然是文化地产与文化MALL相结合、夯实和推进连锁经营、专业化书店和发展数字书店等。

The status quo .of traditional physical bookstores is analyzed in detail through the analysis of the current situation of publishing industries, physical business bookstores and e-commerce development across the country and the analysis of current competition and challenges of the physical bookstores. At the same time, the market opportunities of the physical bookstores and technical support as well as opportunities brought by the changes of public consumption habits change have been pointed out The way to the transformation and the upgrading of the physical bookstores is to integrate cultural estate and cultural MALL, consolidate and promote chain-store operation and specialized bookstores as well as to develop digital bookstores.