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大数据背景下营销变革趋势探析 被引量:1

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摘要 随着互联网的普及和快速发展,大数据技术给各行各业带来了巨大而深远的影响。对于企业营销而言,大数据技术的出现和应用使得传统营销手段开始失效,消费者的需求和购买决策都发生了变化。在大数据背景下营销将向着渠道选择多元化、产品生产民众参与化和价格亲民化的趋势变革。
作者 李鑫锋
出处 《市场周刊》 2015年第8期52-53,共2页 Market Weekly
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