基于工作过程的高职高专院校营销与策划专业课程体系的实践研究——以齐齐哈尔高等师范专科学校为例

The Practical Research on the Course System of Marketing and Planning of Vocational Colleges based on the Work Process——Taking Qiqihar Teachers College as an Example

营销与策划专业是一个实践性和应用性都非常强的专业。目前高职高专院校在这个专业的教学过程中大多数还仍采用老式的、传统的教学方法和形式,很难提高学生对学习的积极性,教学效果很不理想,学生步入企业后,很难快速的适应工作。工作过程导向法是近年来高职教育大力提倡的一种教学方法。将其引入高职高专院校营销与策划专业课程,能有效地激发和提高学生的学习积极性,丰富学生对理论知识的应用和实践,对学生的实际操作能力和综合素质的提高有很大的帮助。

Marketing and planning major is a practical and applicative profession. At present, the teaching process of the professional still use old and traditional teaching methods and forms in Higher Vocational Colleges, it is difficult for students to enhance the enthusiasm of learning, teaching effect is poor, It is hard to quickly adapt to the job as the students enter to the enterprise . Work process-oriented method is a teaching method of higher vocational education in recent years, which is vigorously advocated. The introduction of this method can effectively stimulate and improve the students＇ enthusiasm for learning, enrich the students＇ application and practice for the theory of knowledge, improve student＇s practical ability and comprehensive quality.