中高端女装品牌嘉兴市场布局分析

Market layout analysis of the high-end women's brands in Jiaxing

随着新一代年轻女性受教育程度的变化及经济实力的提高,服装消费中品牌意识的不断加强,越来越多的国内外女装品牌纷纷进驻嘉兴市场。通过对中高端女装品牌嘉兴市场布局的分析,概括了中高端女装品牌在嘉兴市场布局的主要特征。

With new generation of young women affeoted by changes in level of education and improvement of economic strength, lhe brand awareness in the clothing consumption was increased. More and more domestic and international women＇s brands have entered the market in Jiaxing. Based on Ihe high-end women＇s hrands of market layout analysis in Jiaxing, main characteristics of high-end women＇s brands of market layoul in Jiaxing were summarized.