论《孙子兵法》在临沂商业企业管理及经营中的应用

On the Application of Master Sun's Art of War in Commercial Enterprise Management and Operation in Linyi

《孙子兵法》被广泛运用于政治斗争、商业竞争、人生艺术等社会生活的方方面面。从企业管理的角度研究《孙子兵法》,会发现它对于临沂的商业经营发展极富现实意义。许多军事战争的原则原理可以应用于大大小小的企业管理和商业竞争中,可以确保企业拥有长盛不衰的生机活力,从而在竞争日趋激烈的社会中永远立于不败之地。概括地讲,《孙子兵法》在现代企业管理中的应用主要体现在如下五个方面:一是"治众如治寡",建立科学的组织管理体系;二是系统理论,整体思维;三是危机意识,超前观念;四是知人善任,人尽其才;五是企业文化,凝心聚力。

Master Sun＇s Art of War is widely used in all aspects of social life, including political struggle, business competition and the art of life. It is of considerable realistic significance for the business development of Linyi when we further study the book from the perspective of enterprise management. The application of the principles of many of the military war in all kinds of business management and business competition ensure that enterprises have lasting vitality, as well as make enterprises establish an invincible position in the increasingly fierce market competition. In summary, the application of Master Sun＇s Art of War in the modem enterprise management is mainly manifested in the following five aspects. First, ＂the governance against majority is the same as the one for minority＂, and sets up scientific organization and management system. Second, systematic theory and integrative thinking. Third, crisis consciousness and advanced marketing concept. Fourth, putting the right people in the right post and let everybody fully display his talents. Fifth, enterprise culture and power gathering.