摘要
伴随着国内演艺市场的繁荣,山东省实景演艺市场也出现了较好的发展趋势。通过系统地分析实景演出项目《中华泰山·封禅大典》的内在优势、劣势和外在机遇与挑战,提出提升山东省实景演出项目市场竞争力的三类策略:优化创新主体、拓宽演出形式、创新运营机制。
With the prosperity of the domestic market of the performing arts, the live performance in the market of Shandong province has a good development trend. This paper proposes to enhance the competitive strategy in Shandong Province live performance, from Inherent strengths, weaknesses and external opportunities and threats of Worship Ceremony of Mount Tai.
出处
《临沂大学学报》
2015年第4期116-120,共5页
Journal of Linyi University
基金
国家社会科学基金艺术学项目(批准项目号:13CB131)
关键词
实景演出
《中华泰山-封禅大典》
竞争力
山东省
live performance
Worship Ceremony of Mount Tai
competitiveness
Shandong province
