包装形态设计的借物喻情

Conveying Feelings of Product Packaging Design

目的研究商品包装形态设计的借物喻情在商品营销中的重要作用与价值。方法以当今商品营销与人们的消费需求特征为基础,来分析商品包装形态设计应注重与消费者的情感沟通。结论只有强化对商品包装造型设计的情感和情趣化开发,并充分调动与消费者的情感共鸣,才会更加有益于提高商品包装设计水平并促进商品销售。

It aims to investigate the important role and value of conveying feelings with commodities in the design of goods packaging. Analysis and research are done based on characteristics of current product marketing and customers＇ demand, and through the necessities of communications between customers＇ feelings and the design of commodity packaging. Research also tries to find out applying ideas of traditional aesthetics in China to design of packaging for conveying feeling. The only way to be more beneficial to improving packaging design to promote product sales is to strengthening packaging design with conveying feeling and fun-oriented development in order to fully mobilize feeling resonance with consumers.