中国写意绘画对海报设计的启示

Enlightenment of Chinese Freehand Brushwork Painting to Poster Design

目的对现代海报设计中的中国传统写意绘画性应用进行分析和总结。方法以受众的视觉心理分析为基础,研究传统写意绘画的美学思想和美学取向,对比中国传统绘画的笔墨、构图、章法等与现代海报设计视觉应用原理的关系,分析东西方审美的产生渊源的异同,从单纯的效仿西方设计理论中脱离开来,形成自身的语言体系。结论将中国传统绘画的精英文化属性融入视觉传达设计的大众文化属性中去,将中国传统文化的意境融入世界设计大环境的理念中去,从而推动本土设计向成熟发展,最终形成视觉传达设计领域的中国风格和中国味道。

It aims to analyze and summarize the pictorial application of traditional Chinese freehand painting in modern poster design. It studies the aesthetic thoughts and aesthetic preference of traditional freehand painting based on the visual psychological analysis of audiences. It explores the relationship between brush, ink, picture composition, rules of traditional Chinese painting and the visual application principle of modern poster design, analyzes the differences and similarities between the sources of Eastern and Western aesthetics, forms our own language system independent from the sole imitation of Western design principle, integrates the elite culture of traditional Chinese painting into the public cultural property of visual communication design, integrates the conception of traditional Chinese culture with the overall design environment of the world, promotes the mature development of local design and finally form the Chines style and Chinese taste in visual communication design.