情感设计中本能、行为、反思的解析与表达

Analysis and Expression of Instinct,Behavior,Reflection in Emotional Design

目的探讨情感设计理念在产品设计中的应用。方法从通过介绍唐纳德·A·诺曼对情感设计提出的本能、行为、反思3个层次设计,研究不同层次的情感在用户与产品之间表现的特点,探讨不同层次的情感设计方法。结论针对优秀产品案例进行探讨,总结归纳了产品设计中情感设计表现方法的运用,详细分析了3个层次的情感设计表现方法是如何在产品设计中激发用户与产品的情感互动的。最后提出了设计师应该把握的设计方向,为以后的设计活动提供一定的思路和启发。

It aims to investigate the application of emotional design concept in product design.By introducing three levels design of instinct, behavior and reflection proposed by Donald A Norman, it researches the characteristics of different levels of emotion between users and products, and explores the emotional design methods of different levels.It summaries the use of performance method of emotional design in the product design process, and analyzes how three levels of emotional design methods stimulate the emotional interaction between user and product in product design by investigating the cases of the existing excellent products. Finally, it puts forward design direction of designers should take to provide some ideas and inspiration for the future design.