基于线上线下协同的新型农资电商模式研究

Research on new e-commerce mode of agricultural materials based on “online to offline”

创新农资经营方式,推动农资供应与农资服务的有机结合,为农民提供便利、安全、优质的服务,对实现农业现代化至关重要。通过对3种现有农资电商模式的比较分析,针对现有农资电商存在投资大、风险高、推广慢、不能更好地满足现代农资需求等问题,提出"农资企业+电商平台+物流商+农民专业合作社"线上线下协同发展的新型农资O2O模式及其有效运作的保障措施。

The presentation of creative operation mode of agricultural materials, the combination between agricultural materials supply and service, and the supplement of convenient, safe, high quality service to peasant are very important to the agricultural modernization. This paper presented a new e-commerce mode of agricultural materials based on ＂online to offline＂ , namely ＂agricultural materials firm＋ e-commerce platform ＋logistics providers ＋farmer co ＇ ＂ operative , researched the measures to support this mode in the view of comparison and analysis of the existing three e-commerce modes of agricultural materials, according to the problems of high investment and risk, slow extension, which could not satisfy the present demand of agricultural materials.