农业电视节目在农业信息服务中的应用分析

Application of agricultural TV programs in agricultural information services

电视在我国农业信息服务中占有举足轻重的位置,是当前农民获取农业信息最常用的途径,农业电视节目具有推广普及先进农业科技知识和提高农民科学素养的作用,是农民最喜欢的学习农业技能和了解市场信息的方式。现阶段我国农业电视节目仍存在着数量不足、针对性不强、节目观赏性不高等问题,难以满足8亿多农村观众的收视需求。通过对5个农业频道的数据调研及对200名花都区农民的问卷调查,分析现阶段我国农业电视节目在农业信息服务中的应用现状和观众认可度,提出提升农业电视节目应用效果的对策建议。

TV program is important for agricultural information services in our country, it＇s the most common way to get agricultural informations for farmers, Agricultural TV programs can popularize advanced agricultural scientific and technological knowledge and improve farmers＇ scientific literacy. At present, agricultural TV programs are insufficient, the pertinence was weak, ornamental characteristics are low, it＇s difficult to meet the demand of more than 800 million farmers. By researching the 5 agricultural channels data and questionnaires of 200 farmers in Huadu district, this paper analyzed the application status and recognition of agricultural TV programs agricultural information services, and proposed suggestions to improve the effectiveness of a~,ricultural TV oro^ams.