影视文化的正能量传播

The Spreading of Positive Energy of Film and Television Culture

随着市场体制改革的加深,我国开始向消费社会转型和迈进,由此带来大众文化、娱乐文化纷纷登场,各种文艺作品的包装推销与媒介文化的价值取向进一步变得泛娱乐化。仅仅从影视娱乐文化节目的设计、包装、表演和营销方式来看,"超女""快男""征婚""闯关"之类的娱乐化节目层出不穷。然而影视艺术的娱乐化不仅仅是艺术问题,还影响渗透到社会的各个方面,尤其是对人们的精神品质和审美趣味有潜在的暗示和影响,对年轻一代(如高校大学生)的人生观、审美观、价值观的渗透和熏陶更是直接的和关键的,因此关注和探究影视娱乐文化是人文学者不可回避的责任。

With the deepening of market system reform in China, our society begins to have great transformation and move toward a consumer society, which brings popular culture, entertainment culture, and the value orientation of media culture, including of all kinds of literary works, which are packaged with the marketization, is becoming more and more extensive entertainment. Only from the design, packaging, performance, and of cultural marketing in the field of film and television entertainment, such as ＂super girls＂, ＂happy boys＂, ＂dating show＂, ＂passing game＂ in endlessly. However, the entertainment of film and television, is not only a problem of art, but also penetrated into all aspects of the social problems, especially has potential implications to people＇s quality of spiritual and aesthetic interest. It also has influence on the younger generation, such as university students＇ outlook on life, their aesthetic view, their values of infiltration. Further, the influence is direct and critical to everyone, so we must pay attention to it from time to time. Therefore, it is the inevitable responsibility for us to explore the film and television entertainment culture.