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品牌管理在高校图书馆阅读推广中的实践探索——以承德石油高等专科学校为例 被引量:5

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摘要 为了促进阅读推广工作的全面展开,承德石油高等专科学校图书馆引入品牌管理的理念,打造面向不同受众的品牌服务,向不同层次的学生推出"读者服务月"、"导游式"入馆教育等阅读活动,以弘扬阅读文化,营造书香校园。
作者 刘向红
出处 《河北科技图苑》 2015年第4期79-81,共3页 Hebei Library Journal of Science and Technology
基金 2015年度承德市社会科学发展研究课题"高校图书馆开展全民阅读个性化导读服务方法"(20152085)研究成果之一
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