1Box Richard C ( 1999), Running Government Like a Business Implications for Public Administration Theory and Practice, The American Review of Public Administration, Vol. 29, No. 1, 19 -43.
3Osborne David and Gaebler Ted ( 1992 ) , Reinventing Government: How the Entrepreneurial Spirit is Transforming the Public Sector, Addison - Wesley Publ. Co.
4Hood Christopher ( 1995 ), The "New Public Management" in the 1980s: Variations on a Theme , Accounting Organizations and Soeiety, 20 (2/3) 93 - 109, http://www, drmanage, conVimages/1202965572/Hood_NPM( 1995 ). pdf.
5Catallaxyfiles. com [ n. d. ], Comments on : Potemkin village idiots http ://pipl. com/directory/people/Silvio/Berlesconi.
6Lasswell Haroht D. (1936) Politics: Who Gets What, When, How. New York, Wbittlesey House McGraw Hill.
7Oxford University Press (2006), Dictionary of Business and Management.
8Aaker David A ( 1995 ), BuiLding Strong Brands, Free Press.
9Bennett Roger and Savani Sharmila (2003) ,The Rebranding of City Places: an International Comparative Investigation, International Public Management Review,4 (2) 70- 87.