地震系统微博现状调查及发展策略研究

A study on the status and developing strategy of microblogs in seismological departments

微博已成为地震系统开展防震减灾宣传的重要阵地。当前地震系统微博发展具有地域分布不平衡,微博粉丝数差异较大且总体数量不多,日均发博数较少,活跃度不高等特点,且形成了自动智能化宣传、有奖答题、有奖转发、微访谈、微直播等多种宣传方式,应进一步结合地震系统的行业特点,改进和完善地震系统官方微博宣传效果,推进地震系统官方微博健康发展。

Microblog is an important media for public education of seismic disaster pre-vention.The present development of microblogs in seismological departments has character-istics such as unequal geographical distribution,big number differences of followers and low total numbers,low daily tweet numbers and activity level.There are some ways to publicize the microblogs,including intelligent ways,reward activities such as question answer and re-posting,micro-interview,micro-live broadcast.In order to promote the sound development of microbolgs,seismological departments should consider the feature of themselves,and im-prove the effect of propaganda.