试论新媒体环境下电视剧传播方式的多元化——以电视剧《父母爱情》为例

On Drama's Transmission Mode in the New Media Context——Love of Parentsas an Example

近20年来,随着数字技术、信息技术的不断进步,以互联网为代表的新媒体逐步发展壮大,改变了原有的信息传播方式,丰富了信息传播渠道,营造了新的媒介环境,重塑了信息传播格局。新媒体环境为电视剧的传播提供了多元化形式,这些形式体现了新媒体环境下传播的即时性、互动性和便捷性。在新媒体环境下,观众可以更加直观、立体的方式接受电视剧传递的正能量,感受其带来的生活乐趣。

In the last two decades,with the development of digital technology and IT,the new media represented by Internet from birth to thriving has changed the original pattern of information communication and remolded new media context. In the new media context,there is a variety of communicating mode. Audience can feel the positive energy and fun from the drama intuitively. The drama Love of Parentshas moved audiences deeply. The story is about Jiang Defu and An Jie. The couple love and help each other all their life. The drama ＂ Love of Parents ＂ applies multiform communicating modes in new media context,which reflects the real- time interaction and convenience.