情感型服装品牌的发展思路浅析

Analysis on the development ideas of emotional type clothing brand

通过分析中国服装品牌的现状,提出了情感型服装品牌的发展思路。从品牌情感定位、建立品牌情感文化、确定目标消费群体、注重消费者的情感诉求和实施情感营销5个方面,研究情感型服装品牌的发展思路,可为中国服装品牌的情感化发展提供一定的参考。

The development ideas of emotional type clothing brand were offered with analysis of the clothing brand situation in China. The development of clothing emotional brand in five parts was discussed - the emotional brand positioning, the emotional brand culture setting, targeting consumer group, focusing on the emotional demands of consumers and the implementation of the emotional marketing, which provided a reference for the emotional development of Chinese clothing brand.