品牌学教学中“课堂+市场”双核实践模式探索

Exploration of “Classroom + Market” Practical Mode in Brand Science Teaching

品牌学教学中一直存在着实践教学比较薄弱的情况,也缺乏有效的实践教学模式。"课堂+市场"双核实践模式试图探索建立一种有效的品牌学实践教学模式,该模式将理论和实践结合起来,突出了市场在教学中的作用,使"教"与"学"都能得到提升。在运用中要注意循序渐进展开,科学有效评价和储备实践资源。

There has been relatively weak in the practice teaching in Brand Science and lack of an effective practice teaching mode. ＂Classroom ＋ market＂ practice mode tries to establish an effective branding practice teaching mode, which will combine theory and practice, highlight the role of the market in the teaching. Therefore, the ＂teaching＂ and ＂learning＂ can get highly improved. By adopting this mode, we should pay attention to gradual, scientific and effective evaluation and reservation of the brand resources.